By Glenn Fennema
Kings Of Indigo K.O.I.
”Every Garment Made With A Conscience.”
A new denim
from Amsterdam Tunisia
and Italy
Launched a
year ago at Bread & Butter fair by its founder Tony Tonnaer. Kings Of
Indigo is like me the new kid on the block. But it’s already teaching all the
oldtimers a thing or two about preserving the environment. Very importanted are
the 3 R’s, recycle, re-use, repair.
The concept of K.O.I. is visualised in the logo
by mixing American heritage (the cowboy) with the Japanese eye for detail (the
koi) and caring for nature (the wave).
The
collection mainly consist of the simple 5-pockets and basic fits. Like
straight, tapered and slim.
Next to
jeans, the plan for spring 2013 is to launch tops. They’ve done some research
and developments, but the results are not yet ready to hit the market. However,
leather accessories and repair kits are already available
This will
certainly be a jeans I will be buying.
Check out
they’re site, tumblr and facebook.
Cheers.
