Wednesday Whiskey, enthusiasm for unrestrained simplicity!

By Glenn Fennema

2 weeks ago I had an appointment with Marijn Verschure. Marijn is the man behind Wednesday Whiskey. A brand new shoe brand, based in Tilburg, The Netherlands. We had plans for a short interview, eventually this ended up with lots of information, quotes and a little nip of whisky.

 

But first let me tell you something about the history of Wednesday Whiskey.

 

It was around the beginning of 2011 when Marijn visited a good friend, who worked and lived in Dublin. On 1 of those visits a Wednesday, he went for a guided tour in the Jameson Whiskey distillery. This ended at a local pub. It was here where Marijn discovered true whisky and what it meant to be drinking whisky. The next morning Marijn woke up with a huge hangover, but also with his new preference for whisky. At that moment the combination of workdays (especially Wednesday) and whisky formed the foundation of the brand name. He didn't know how or with what to combine this to a product. Finally he came up with the idea for a shoe brand, due to his experience at former employer, Clarks.

 

At a certain moment in 2012 Marijn decided to realize that plan. He packed his suitcase and went to Porto, Portugal. There he went to a couple of factories to explain his plans. He also asked the factories to makeone sample. After receiving all the samples, he decided to choose for a little factory. At that certain point he had the best feelings with those people. Marijn also needed a good slogan and marketing plan for Wednesday Whiskey. Together with a acquaintance he wrote dozens off words. They blot out all the words in which Marijn couldn't identify the brand. He finally ended up with 3 words, unrestrained, enthusiasm and simplicity. They created a short sentence with these words. Wednesday Whiskey. Enthusiasm for unrestrained simplicity.

With these words you can explain and describe the collection.

Now we’ll be making a big leap into time. It's the beginning of 2014. The different models hit the stores already.

At this moment there are 7 stores and 1 webshop in The Netherlands and 2 stores in Belgium.

 

At the 12th of February the brand will officially launch at Black Sheep Road in Amsterdam. So if you’re in the neighborhood, don't hesitate and visit the store.

 

For now I just want to thank Marijn for the great afternoon, his time and all of the information he has given. Also thanks to Leon van den Broek Fotografie for the great photos.

If you want more information about Wednesday Whiskey, visit their website or follow one of their social media channels, http://wednesdaywhiskey.com

 

Let's end this with 3 facts.

1- Whiskey is written on the Irish/ American way.

2- The models are named after a whisky brand.

3- All of the materials are sourced in Europe.

 

For now. Thank you for reading and enjoy your day!

 

G.